Growth and Outreach Specialist
Full Time • Mankato, Minnesota
Benefits:
- 401(k) matching
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Training & development
- Vision insurance
Benefits/Perks
- Medical insurance
- Dental insurance
- Vision insurance
- 401K retirement with company match
- Vacation, paid time off
- Company-paid training
- Employee discounts for Culligan in-home products
Position Overview
The Lead Generator / Marketing Specialist plays a critical role in fueling the company’s sales pipeline through proactive outreach, strategic prospecting, and marketing execution. This is a high-activity, relationship-driven position focused on identifying potential customers, creating interest in Culligan solutions, and scheduling qualified opportunities for the sales team.
This role blends sales development, customer communication, and marketing support. The ideal candidate is comfortable initiating conversations, highly organized, and motivated by measurable results.
Company Overview
Culligan of Southern Minnesota is a locally owned, family-operated water treatment company that has proudly served communities across Southern Minnesota for more than 75 years. Backed by the trusted Culligan brand — a leader in water treatment for over 90 years — we combine national expertise with hometown service and relationships.
Our success has been built on trust, reliability, and a commitment to doing right by both our customers and our team. We focus on delivering high-quality water solutions while creating a positive, supportive work environment where employees can grow, contribute, and take pride in the impact they make every day.
Key Responsibilities
Lead Generation & Prospecting
- Conduct outbound phone calls to prospective residential and commercial customers using warm and targeted calling strategies
- Generate new opportunities through email outreach, database marketing, and follow-up campaigns
- Reconnect with past customers, service lists, and inactive accounts to uncover new opportunities
- Qualify leads by identifying customer needs, timeline, and potential fit for Culligan solutions
- Schedule appointments and hand off qualified opportunities to the sales team
Marketing & Outreach Support
- Assist in executing local marketing campaigns and promotional initiatives
- Support, coordinate and attend key community outreach efforts, events, and direct contact marketing programs
- Help organize and manage lead sources generated from advertising, referrals, and service interactions
- Collaborate with the Sales Manager to refine messaging, targeting, and campaign performance
Customer Engagement & Follow-Up
- Provide professional, friendly communication that reflects the Culligan brand
- Maintain consistent follow-up with prospects to nurture relationships and move opportunities forward
- Respond to inquiries promptly and ensure a positive customer experience throughout the outreach process
CRM & Reporting
- Accurately document all customer interactions and lead activity within CRM systems
- Maintain organized outreach schedules and follow-up tracking
- Provide regular reporting on activity levels, lead quality, and conversion trends against agreed upon metrics
Qualifications
- Strong verbal and written communication skills
- Comfortable with outbound calling and proactive customer outreach
- Organized, self-motivated, and results driven
- Ability to manage multiple campaigns and follow-up tasks simultaneously
- Experience in sales, marketing, telemarketing, customer service, or business development preferred
- Familiarity with CRM systems (Salesforce or similar platforms) is a plus
- Ability to thrive in a fast-paced, team-oriented environment
- Experience with social media, video editing, graphics is a plus
Work Environment
- Full-time, in-person role based in Mankato, Minnesota
- Collaborative environment working directly with sales leadership
- Performance-driven position with clear expectations and measurable goals
- Positive, team-oriented workplace focused on support and success
What Success Looks Like
- Consistent generation of qualified leads and scheduled appointments
- Strong follow-up execution and customer engagement
- Increased marketing effectiveness and pipeline growth
- Positive representation of Culligan within the community
Why Join Culligan of Southern Minnesota
- Family-owned company with deep local roots
- Industry leading and most trusted brand serving communities for 90 years
- Positive and supportive work environment
- Flexibility and leadership accessibility you don’t find in large corporations
- A team genuinely dedicated to employees and customers alike
- Opportunity to directly impact company growth and success
Qualifications
- • High school diploma or equivalent required; associate or bachelor’s degree preferred but not required
• 1 to 3 years of experience in customer service, sales support, outreach, marketing, or a similar people facing role preferred
• Comfortable making outbound calls and initiating conversations with new customers
• Strong communication skills with the ability to build rapport quickly and professionally
• Basic computer proficiency including email, data entry, and Microsoft Office or Google Workspace
• Ability to stay organized while managing multiple follow ups and outreach activities
• Self motivated with a strong work ethic and positive attitude
• Reliable attendance and ability to work full time in an in person office environment
• Valid driver’s license and willingness to attend occasional local events or outreach activities
About Culligan
As the world’s leading water experts, we are dedicated to delivering high-quality water solutions to residential, commercial, and industrial customers. Culligan offers technologically advanced, state-of-the-art water filtration products, including water softeners, water filtration systems, industrial water treatment solutions, drinking water systems, and whole-house filtration systems.
Compensation: $20.00 - $24.00 per hour
About Culligan
Great tasting water. Brighter future. Bigger job opportunities. Culligan is making a real difference in the lives of people all over the world by providing better, cleaner water through our suite of innovative products and exceptional customer service. Join the Culligan team. Apply for a job now.
Culligan provides healthy, delicious water for our customers in their homes, offices, businesses, and industrial facilities around the world. Our complete line of water softeners, water filtration systems, commercial and industrial water treatment solutions, drinking water systems, whole-house filtration systems and bottled water delivery options set the standard in the water treatment industry.
This location is independently owned and operated. Your application will go directly to the owner, and all hiring decisions will be made by the management of this location. All inquiries about employment at this location should be made directly to the location owner, and not to Culligan Corporate.
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Growth Opportunities
Friendly Coworkers
World class training and development through Culligan University and bootcamps